Whether it’s a personal or branded account, Twitter profiles are exactly the same for everyone. This should be an advantage, since you don’t need to learn different processes if you’re building a profile for you or your business. That isn’t to say these profiles don’t require effort. Just like the network’s approach to social media as a whole, Twitter profiles are a test in brevity. Have a look:
Bio
Your Twitter bio is very minimal in comparison to networks like Facebook and LinkedIn. There are only five fields you can update:
- name
- bio
- location
- website
- and theme color
Each of these sections should be filled out but, with so little opportunity for customization, special attention should be paid to the bio field. In true Twitter fashion, your bio is limited to 160 characters, so you can’t go into much detail. Instead, focus on sharing insight into what you’ll be talking about on Twitter. This saves visitors the trouble of scrolling through your Tweets to see what they can expect from you. If you manage the Twitter account of a bank, you might want to state in your bio “Tweets about personal finance, insurance and investing.” No gimmicks, but a strong incentive to follow for people who are after that information.
To guide new followers effectively, your bio could cross-promote other relevant branded accounts as well. A bank might include in their bio,for example, “For cust serv, @bankhelp.”
The bio writing process will be a test of your editing skills. If you’re having trouble, ask yourself ‘does this really need to be in here?’ for each section and work to trim the fat. Take your time and do it right. And if you’re stuck, look to the accounts of other industry leaders for inspiration.
- Twitter profile photo: 400×400 pixels
- Twitter header image: 1,500×500 pixels
Your Twitter profile photo is the smaller, square image that appears on the top-left side your profile. Your photo should be clear and recognizable whether small or large, since the same photo you choose for your profile image will be used within other people’s streams, and in Twitter’s “Who to Follow” section on the right side of your feed.
Just like on Facebook, your Twitter header image is the much larger, rectangular photo that appears behind your profile photo and across the top of your profile page. This large photo is a great asset. It’s the first thing most people will notice when they visit your profile, and should therefore serve the purpose of piquing their interest right from the get-go.
Earlier this year Twitter added the ability to pin a Tweet to your profile. This Tweet is one of the first things someone who lands on your profile will see. It’s is also an amazing opportunity to promote your content to new contacts. Choose a Tweet that promotes a strong piece of content you or your brand has created, and includes an image or video. Discover how to pin a Tweet here.
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